Monday, 10 May 2010

FABLE COMMUNICATION PACKAGE...ABOUT

The Fable Communication package is produced in an edition of 20. this is so it can be sent to specific companies and investors who will be interested in the product. due to the product being handcrafted and holding an authentic value with an interesting story, we have decided to make the communication package a more innovative product. this is so it brings across the creative style of the product in a more credible way. The pack, will be designed and produced in a limited quantity, this will allow more time on the craft side. this will help grab the attention of the intended market and allow the pack to portray a true experience of the brand and its identity.

the pack will contain:
  • information on each of the individual bags (broachers), in the format of foldout posters, one for each bag, each will have its own unique envelope.
  • it will contain a DVD about the forest photo-shoot
  • A booklet on the fable shop
  • limited edition postcards/ prints.

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