FINAL CRIT FEEDBACK

I have just had my last progress crit for my fmp. i received some valuable feedback on my work, which has changed and informed the direction i am taking on my work.

The main breifs which i had feed back on from the crit were FABLE and J3D.

FABLE:

for this project i received positive feedback on the direction i am taking. the colours used were categorized as a strength along with the style of the product.

However it was said that the inside boxes, were fairy hard to open and close. and it was suggested that the inside flaps were not needed as it over complicated the net. and would work with out them, so i will remove these form the net, this will make it a more cleaner design.

Also it was said that the postcards could be printed on a different type of stock, such as watercolor or a textured stock, so it brings across a classy/ old (authentic) feel for the product.

J3D:

The logo designed was crited successfully, the card which was most liked was the duplex cards with the die cut logo. HOWEVER the colours that i have been using had mixed reviews. such as

they were becoming too confusing. the mirri board colours are looking too complicated and are not obvious what they are symbolizing. Also the pastley stocks were not really understood, it definitely doesn't make reference to why i have chosen them. (which is a subtle reference to the primary colours used for the axis.) the use of pastels is also irrelevant to the profession of J3D, so it would look as if i have just used them randomly, which is risky of producing bad design.

It was also suggested that i keep the design clean so it doesn't confuse. and so it makes the design standout. so i will take on the advice which was given to me in the crit and use a black miri board which was suggested in the crit. this will be duplexed to a black stock which will have the logo die cut on it. then this will also have a back part, this will be a light grey with the contact details on it. this will be in a square format and will give the design impact in a professional way. i have decided to use a square format as it has been suggested that it fits in with the design and it is different, it will be interesting to use this format for the letterheads and envelopes.