Friday, 4 June 2010

FINAL FABLE BOARDS







The Brief

Fable is a Independent label, The Far Away collection is set of hand crafted designer bags, based on the theme of traditional fairy tales.
The aim is to create a range of promotional material for the collection which will create awareness for the brand.

Considerations
Look into a range of stocks and print processes which wil bring across the products in the best light possible and work well with the theme of the product.

Target Audience
Possible investors into the FABLE Far Away Collection. And people interested in buying the designer bags from the collection.

Tone of Voice

The design needs to work with the theme of the product but also needs to be clean and professional to appeal to people which may be interested in investing into the product

Mandatory Requirements
Create an identity which will link in with the products form the collection.
Apply the identity created to promotional material for the Fable far away collection

Deliverables
Impact boards for the products and promotional material produced for the
Fable Far Away collection.
Development posted to my FMP Design blog.

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