LOOK BOOK product shots

Here is the final Look book, i have packaged the look book in a giant envelope, which uses the pastel blue and poker dot pattern used on the inside, as a subtle reference to the visual language created for the fable collection.

the inside has been printed with the piping used on the inside of the fable collection bags, i have use a simplistic design for the covers and the envelope, but used a watercolour stock so the connotations of class are still brought across for the collection.

the envelope has allowed me to include a poster which will add more value to the product give the receiver more information about the product and its style.






I have used stitch to bind the pages of the book, i have used the two colours which are in the design of the book, this is a subtle reference to the visual language used and also bring across the light hearted nature of the product.









The use of a simplistic outer design for the look book is key, to creating impact when the book is opened as it has a vivid colourful feel throughout the pages, so the contrast will help deliver more appeal for the product.