END OF MODULE EVALUATION

I have finished the FMP with four breifs and one unfinished project which i will resolve in my own time, which is far less then what i set out with producing. However the briefs which i have resolved were considerable in size so i have had to produce a large amount of work for all of them. I feel the projects i have worked on have all developed my design skills and will help inform my desitions for future projects. I feel that i have produced work which is diverse so it will make my portfolio more interesting.

The major disappointment in my fmp, was not being able to finish some of the projects i set out to produce. This was due to the amount of times i swopped and changed briefs, this lead me to waste valuable time which could have been spent on projects which i proposed to complete at the start of the module. In future i will take on a more manageable amount of work which i can produce to my highest standards, rather then hindering time by taking on new work before finishing current projects I'm working on.

I have developed my skills in photography through the yearbook project which has also given me knowledge into using studio equipment such as flash lights and how to set up photography shoots. it has also given me an insight into how to manage considerable Art Direction jobs, while working on other projects, I feel confident in working on similar projects in the future.

Through working on the yearbook i have made more contact with printers i have gained a better knowledge of how to produce work which is realistic in terms of meeting the needs of a client and also working with the printer to get the best possible outcomes for the job.

I am mostly pleased with my design context book all the research and development work is posted on DESIGN CONTEXT PART 2

(a-patel0710dc2.blogspot.com)

as I Feel the use of experimental formats and layout have been explored in the design of my book. Generation press have given me first hand experience into the highest level of production, this will constantly push me to produce work which will meet their standards and the standards of designers and agencies which they have produced work for. This has given me the aspiration to aim the highest i possibley can in the feild of design and will allow me to stive for perfection within my work.

i feel the J3d project has a good concept which is working, however i need to develop this project and fully exploit it, this project could have been exploited more for the FMP. I feel the speed i am producing my work is increasing, however i need to cut down some of my early development stages, and replace them with makeing quiker desitions to final resolutions. Which will give me more time for production and extension within my work. This will push me to work on a level which is realistic in terms of pace within industry.

FINAL FABLE BOARDS

The Brief

Fable is a Independent label, The Far Away collection is set of hand crafted designer bags, based on the theme of traditional fairy tales.
The aim is to create a range of promotional material for the collection which will create awareness for the brand.

Considerations
Look into a range of stocks and print processes which wil bring across the products in the best light possible and work well with the theme of the product.

Target Audience
Possible investors into the FABLE Far Away Collection. And people interested in buying the designer bags from the collection.

Tone of Voice

The design needs to work with the theme of the product but also needs to be clean and professional to appeal to people which may be interested in investing into the product

Mandatory Requirements
Create an identity which will link in with the products form the collection.
Apply the identity created to promotional material for the Fable far away collection

Deliverables
Impact boards for the products and promotional material produced for the
Fable Far Away collection.
Development posted to my FMP Design blog.

YEARBOOK FINAL BOARDS

BACARDI FINAL BOARDS

I have previosly produced some of the design work for this project before i started on this breif for the FMP, on the design practice module before this module i have produced work for icons, typeface desitions and made mock ups of the bottle designs for the devil drink. The contextual refferences shown on the context part 1 blog have also been taken from the previous module, i have used them as refferences for my final package designs.

For the FMP i have produeced Limited Edition Packageing for both the products, which will all be new work.

FINAL J3D BOARDS

The Brief

Jmaes Dunford is A character Technical director he works on rendering for characters in software such as MAYA. He needs a logo and a stationary set designing to promote his business

Considerations
The Profession has character in the title, however the rendering side of his work is a very different to the immediate connotations of the word character. I will need to take this into consideration when designing the brand identity

Target Audience
As a freelance designer the stationary and design needs to be created so he can sell his profession to clients in the most professional manor possible

Tone of Voice
The design needs to reference the style of work he produces, so impact can be delivered and therefore help him gain recognition

Mandatory Requirements
A logo and identity designed for J3d which will then
be applied to a range of stationary to promote
james dunford (j3d)

Deliverables
Impact boards for the products produced for the
j3d stationary set
ongoing development on FMP blog

LOOK BOOK product shots

Here is the final Look book, i have packaged the look book in a giant envelope, which uses the pastel blue and poker dot pattern used on the inside, as a subtle reference to the visual language created for the fable collection.

the inside has been printed with the piping used on the inside of the fable collection bags, i have use a simplistic design for the covers and the envelope, but used a watercolour stock so the connotations of class are still brought across for the collection.

the envelope has allowed me to include a poster which will add more value to the product give the receiver more information about the product and its style.






I have used stitch to bind the pages of the book, i have used the two colours which are in the design of the book, this is a subtle reference to the visual language used and also bring across the light hearted nature of the product.









The use of a simplistic outer design for the look book is key, to creating impact when the book is opened as it has a vivid colourful feel throughout the pages, so the contrast will help deliver more appeal for the product.

FABLE PRODUCT SHOT

J3D PRODUCT SHOTS

Here are the final designs for the J3D stationary set, i have used a range of extensions of the logo, in a pattern style to create an ongoing visual language for the brand which will hold the attention of the target market, i logo has allowed me to create some interesting compositions which will help bring across impact for the product to the client.



I have a three layers of card for the business cards and the with compliments cards, to capitalise of the professional official feel which is need to be brought across to the clients of J3D. the use duplexing on business cards is effective as it will make the client want to keep the card, due to its unique feel. It is also a stronger first impression.


the impact of the pattern design has also allowed me to keep a the print process that i select minimal to bring across the brand in the most appropriate way possible, earlier stages of experimenting with foils and other print possess conflicted with the design of the brand and therefor made the profession of j3d more confusing.

INVITATIONS

Originally i was going to use a silver leafing around the edges of the invitation, however after duplexing the stocks together i have found that the design feel more interesting kept simple,
due to the use of a textured stock. the use of a silver leaf would over complicate the design and detract from working as a set with the rest of the designs.

LOOK BOOK & ENVELOPE